Further empathy - boarding process journey map (STBP 2/7)
Based on the persona, I created an empathy map to help me better understand my users.
This map covers the overall experience, however, I need to understand which part of the user journey is broken. As a result, i put together a journey map.
Customer Journey Map - breaking down the boarding process
Important: because i’m aiming for an AR experience, I added sensory inputs and movements to help me understand how a user’s body is behaving.