Further empathy - boarding process journey map (STBP 2/7)

Based on the persona, I created an empathy map to help me better understand my users.

This map covers the overall experience, however, I need to understand which part of the user journey is broken. As a result, i put together a journey map.

Customer Journey Map - breaking down the boarding process

Important: because i’m aiming for an AR experience, I added sensory inputs and movements to help me understand how a user’s body is behaving.

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Problem statement definition (STBP 3/7)

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Building empathy - boarding process research (STBP 1/7)